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  • FOUNDED IN 1913, THE MILAN-BASED BRAND, PRADA WAS FIRST FOUNDED BY MARIO PRADA AS A LEATHER GOODS COMPANY. 

  • IT WASN’T UNTIL 1970 WHEN MIUCCIA PRADA TOOK OVER HER GRANDFATHER’S COMPANY THAT SHE SAW HER FIRST BIG SUCCESS IN THE NOW CLASSICALLY BELOVED ‘VELA’ NYLON BACKPACK. LEAVE IT TO MIUCCIA TO TURN NYLON INTO A LUXURY STAPLE. 

  • IN 1992, THE YOUNGER MIU MIU LINE WAS INTRODUCED TO EXUDE THE INFLUENCES OF MIUCCIA’S OWN WARDROBE.

  • IN 1997 THE ICONIC RED LINE, PRADA SPORT WAS BORN. YES, MS. PRADA HERSELF CREATED LUXURY SPORTSWEAR, WHAT WE NOW REFER TO AS ATHLEISURE.

  • TO THIS DAY, PRADA FORGOS OBVIOUS LOGOS AND INSTEAD STICKS WITH UNDERSTATED YET DISTINCT METALLIC PRADA SEAL.

  • PRADA DEVISED THE 2000’S IT-BAG, THE BOWLING BAG WHICH WAS THE FIRST OF ITS KIND FOR THAT TIME PERIOD.

  • PRADA BEGAN THE NOTION OF “UGLY COOL” (SORRY BALENCIAGA), CLEVERLY USING THE FRENCH EPITHET JOLIE LAIDE. THE LITERAL TRANSLATION, “PRETTY/UGLY”. 

  • TIME AND TIME AGAIN, PRADA FORCES YOU TO LOOK PAST ITS BEAUTY AND TOWARDS AN UNDERSTANDING OF ITS PATHOS. AN ASSOLUTA DOESN'T NEED BEAUTY TO AROUSE DESIRE.

nediva sokoll