Yeah, we know you’re already rolling your eyes. Sustainability - the buzzword of the last something-amount-of-years and especially in relation to the fashion industry. But do you like realllllly get it?

Whether we like it or not, the environmental crisis has been put onto the backs of young millenials, and suddenly it’s our duty to find solutions to the potentially life-threatening effects of climate change. The impact of the deteriorating environment can seem overwhelming at times, especially when the repercussions are creeping up quickly and right before our eyes.

see california wildfires, melting polar ice caps, and fish literally drowning in plastic

As the number two polluter in the world, the fashion industry as a whole has the ability to make a hugely positive influence if true efforts are made to minimize its environmental footprint.

  • The fashion industry is responsible for 10% of the global carbon footprint

  • It Takes 2,700 Liters of water to make one cotton shirt. That’s enough water for one person to drink for 2 ½ years.

  • Globally, 80% of discarded textiles are doomed for the landfill or incineration. Only 20% are actually reused or recycled.

  • The clothing that ends up in landfills can sit there for 200-plus years, and as it decomposes, it emits methane—a greenhouse gas more potent than carbon.

  • 75 million people are making our clothes today, and 80 percent of apparel is made by young women between the ages of 18 and 24.

  • Garment workers, primarily women, in Bangladesh make about $96 per month. The government’s wage board suggested that a garment worker needs 3.5 times that amount in order to live a “decent life with basic facilities.”



  • Support real, sustainable brandS

  • Buy better quality over fast fashion

  • Stop throwing away your clothes

  • Reduce your loads of laundry

  • Educate yourself and others

  • Shop vintage and second hand

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nediva sokoll